The Performance Frontier: Innovating for a Sustainable Strategy. Robert Eccles, George Serafeim, May 2013, Paper. “By now most companies have sustainability programs. They’re cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency. But a mishmash of sustainability tactics does not add up to a sustainable strategy. To endure, a strategy must address the interests of all stakeholders: investors, employees, customers, governments, NGOs, and society at large. To do that, it has to increase shareholder value while at the same time…” Link┬áVerified October 11, 2014