Making ‘Green Giants’: Environment Sustainability in the German Chemical Industry, 1950s–1980s. Geoffery G. Jones, April 2014, Paper. “This article examines the evolution of corporate environmentalism in the West German chemical industry between the 1950s and the 1980s. It focuses on two companies, Bayer and Henkel, that have been identified as “green giants,” and traces the evolution of their environmental strategies in response to growing evidence of pollution and resulting political pressures. The variety of capitalism literature has suggested that…” May require purchase or user account. Link Verified October 11, 2014