Sustainability: a new way of doing business. George Serafeim, March 22, 2018, Audio, “George Serafeim is the Jakurski Family Associate Professor of Business Administration at Harvard Business School. He has a wide range of research interests including international business, corporate governance and corporate reporting, with a special focus on sustainability. George has presented his research in over 60 countries and is one of the most popular business authors, according to rankings of the Social Science Research Network.Link