How to Win the Battle of the Sexes Over Pay (Hint: It Isn’t Simple.). Claudia Goldin, November 10, 2017, Opinion, “When Billie Jean King won the United States Open singles tennis title in 1972, her reward was a meager $10,000. Ilie Năstase, her male counterpart, won $25,000. Ms. King fought hard for equal rights and, on the tennis court, she won. By 1973, men and women received the same prizes at the Open. That still can’t be said of all tennis tournaments, but despite some ill-natured male grousing recently, equal pay is still the rule at the United States Open, at least.Link