Corporate Purpose and Financial Performance. George Serafeim, October 11, 2016, Paper, “An organization’s purpose is not a formal announcement, but depends on the employees believing in and acting to promote that purpose. This study provides evidence about whether employee beliefs in a strong corporate purpose are associated with superior or inferior financial performance. It shows that organizations where middle managers and salaried professionals feel a strong sense of purpose and have clarity about their job responsibilities and tasks experience superior future financial performance. There was no association for senior executives, sales, or hourly workers.Link