AVA.ph: Growing a Filipino E-Commerce Company. William R. Kerr, June 2014, Case. “AVA is a three-year old e-commerce company in the Philippines. From its early start mimicking the Gilt Groupe concept of online flash sales, the company has grown into a broader e-commerce platform for local fashion commerce. Oliver Segovia needs to evaluate where AVA should go next and answer some complicated personal questions. The case considers issues related to e-commerce platforms, diaspora-based international exchanges, business location choice, and global entrepreneurship broadly…” May require purchase or user account. Link┬áVerified October 11, 2014